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Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Describe alcohol and tobacco use patterns and perceived effects on cessation among young adults attending bars.
- Describe effects of a social marketing intervention in bars on tobacco use and binge drinking.
- Identify three features of a smoking cessation program implemented in bars felt to be acceptable and effective by young adult participants.
Key Points: Tobacco and alcohol co-use is common among young adults and adversely affects cessation. This session presents new data on tobacco and alcohol co-use, and the results of a novel smoking cessation intervention implemented in bars:
(1) Randomized time-location samples of 3716 young adults (age 18-29) attending bars in San Diego, CA and Oklahoma City and Tulsa, OK were surveyed 2010-2011. We found 76.4% of current smokers were binge drinkers, and 55.7% of binge drinkers were current smokers. 95.9% of smokers reported any smoking when drinking alcohol at a bar, and 27.2% smoked “all of the time” when drinking. 81.3% of smokers who tried to quit reported that drinking alcohol made it harder, and 74.3% reported being in a bar made it harder to quit.
(2) A social marketing intervention for young adults shows significant declines in smoking in San Diego, and significant decreases in binge drinking in San Diego and Oklahoma. The San Diego intervention includes novel smoking cessation groups held in bars; our experience implementing this program will be discussed, as well as key features identified to replicate the cessation groups in Oklahoma.
Educational Experience: Panel presentation of data and interventions followed by skills building session on working with nontraditional partners.
Benefits: Understanding tobacco and alcohol co-use is relevant for all health practitioners working with young adults. These data support efforts by tobacco control practitioners to implement interventions in bars to reach young adult smokers.