Mass Media Education

Thursday, August 16, 2012

Exhibit Hall (Kansas City Convention Center)

Mr. Sujeewa Dilangana Peiris, BA , Thirasara Foundation, Nugegoda, Sri Lanka

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Positive media response pressurizing and requesting amendments to existing tobacco control law was observed through media. Industry strategies were unveiled by media personnel. More and more articles were published in favour of tobacco control. Understand how vital the media would be for strengthening tobacco control measures in a country

Cross Cutting Program Area(s): Communications and Media and Tobacco Control Movement – Skills Building

Audience: tobacco control activists

Key Points: Harm of both direct and indirect smoking

Educational Experience: Will provide understanding how media could be used for tobacco control activities

Benefits: Novel approach for effective tobacco control

279 Mass Media Education