Why Your Program Should "Like" Social Media

Abstract Title: Why Your Program Should "Like" Social Media 

Audience: Those with marketing backgrounds which focus on media and communications will most likely benefit the most from this poster. It will also be helpful to those who are managing promotions to statewide cessation programs. 

Key Points: After viewing the poster, attendees will be able to:

• Recognize the importance of utilizing social media
• Explain the need to create an online presence to upper management
• Identify necessary planning objectives, such as determining the goal, target audience, resource needs, site maintenance, message development, engagement strategies, approval processes and evaluation

Educational Experience: The attendees will understand the key points by reviewing the process that the California Tobacco Control Program underwent when developing its social media campaign. They will be able to takeaway lessons learned that will benefit their program when developing its social media strategy. 

Benefits: Attendees will benefit from reviewing this poster if they are considering creating a social media campaign to spread their message and brand. Due to the overwhelming popularity of social media, it is an efficient and cost-effective way to reach target audiences, especially among low SES populations and smokers who are considering quitting.