106-MEDIA Communications Strategies to Stand out in Today's Media Market

Wednesday, August 15, 2012: 3:00 PM-4:15 PM
3501G (Kansas City Convention Center)
3:00 PM
Beyond the :30-Spot and Nightly News: Ten Effective Outreach Techniques
Patricia McLaughlin, M.A. , Legacy ; Jeffrey Costantino, MBA, Legacy
3:30 PM
Earned Media: Getting the Press to Work for You
Mr. Ian Abrams, BS, Journalism and Mass Communications, GolinHarris; Gabbi Promoff, MA, Political Management, Centers for Disease Control and Prevention ; Mr. Vince Willmore, BA, Public and International Affairs, Campaign for Tobacco-Free Kids