One Size Doesn't Fit All: Tailoring Mass Media Campaigns

Wednesday, August 15, 2012: 3:00 PM-4:15 PM

2504A (Kansas City Convention Center)

3:00 PM

Effective mass media messages for tobacco prevention with Generation Z
Mr. Andrew Ermlick, MA, Rescue Social Change Group; Mr. Jeffrey Jordan, MA, Rescue Social Change Group

3:30 PM

Consumer Assessment and Content Analysis of MCRC TV Ads
Dr. Sherry Emery, MBA, Ph.D., University of Illinois at Chicago; Robert Alexander, PhD, MPH, CHES, Centers for Disease Control and Prevention; Glen Szczypka, MA, University of Illinois at Chicago

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105-MEDIA One Size Doesn't Fit All: Tailoring Mass Media Campaigns