State and Local Approaches to Emerging Products

Audience: Tobacco control advocates, public health leaders and health policy advisors

Key Points:

To preserve and grow its customer base, the tobacco industry has been diligent in developing, testing and marketing new products that are designed to appeal to new customers and those on the verge of quitting. The industry’s use of blatant and aggressive tactics has resulted in communities to take innovative steps and actions to prevent and eliminate the use of emerging products.

Educational Experience:

A panel of state and community based program staff will describe the issues and impact of emerging products in their local communities. Presenters will use a case study approach to present innovative programs used to address this issue as well as opportunities for state and communities to become involved in policy development, public education and counter marketing tactics of emerging products. Lastly, this presentation will highlight and discuss action steps to increase support, communication and collaboration among state- level organizations.

Benefits:

This session will provide attendees with lessons learned from interventions aimed at counter marketing non-cigarette products. Attendees will be able to identify action steps and policy implications regarding the prevention and control of emerging products.