Getting the Message Out: 25 Successful Youth Actions under $100

Friday, August 17, 2012: 10:05 AM

2215 ABC (Kansas City Convention Center)

Diana Chandler, M.Ed. , Reality Check, Cornell Cooperative Extension-Tioga, Owego, NY

Lisa Weston-Bialy, MBA , Reality Check, Cornell Cooperative Extension-Tioga, Owego, NY

Robin Baker, L.D.H. , Tobacco Free Tioga, Cornell Cooperative Extension-Tioga, Owego, NY

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Cross Cutting Program Area(s): Tobacco Control Movement – Skills Building

Audience: Any tobacco control professional who is looking for creative and effective youth advocacy options.
Key Points: Across the U.S. tobacco control budgets are tight. In this session we will look at 25 youth events and actions that were successfully implemented for under $100. There will be a focus on earned media and communication with stakeholders. The presenters will discuss the planning, implementation and follow up of 10 events and provide an overview of 15 additional events. These events include large youth actions, local mail campaigns, elected official education, stakeholder engagement, public education and awareness, letters to the editor and social marketing.
Educational Experience: This session is presented as a lecture with a brainstorming element so the participants can apply the information to their local communities. Participants will also receive a booklet with details of all 25 of youth actions and activities.
Benefits: Improved community outreach, increase in the number of events and improved program visibility.