Youth, Coalition, and Champions: Converging to Communicate for Policy Change

Audience: Community and state programs involved in policy advocacy

Key Points: In Oklahoma, smokefree policies and ordinances are very limited at the local level. Local ordinances that raise the standard for protecting the public's health from tobacco use are even rarer. This poster describes how two incorporated areas with diverse populations and characteristics created smokefree city parks backed by public support generated by youth, adult coalition, and local champions. The advocacy role played by each group was unique, yet complimentary and interconnected in the pursuit of policy change. Intermediary steps that culminated into the policy change outcomes include the development of: 1) the coalition as the “go to” resource for tobacco control, 2) mobilization activities and media events, 3) relationships with those who are interested in the community, 4) the right mix of specific audience, right messenger, resonating message, and timing, 5) youth and adult spokespersons, and 6) approaches based on community context and values.

The key points were generated based upon common theme identified from practical and successful experiences during the process of advocating and passing ordinances and policies.

Educational Experience: The local tobacco control program supervisor and a coalition member will be on hand to present this effort in an interactive and engaging manner. Handouts will also be provided to the audience to keep as a reference.

Benefits: Lessons learned and strategies presented can be applied to enhance the effectiveness, efficiency, and long term sustainability of local public health policy and ordinance.