Transitioning from Smoke-Free: Wisconsin's Move to OTP Policy

Elliott, Steve

Thursday, August 16, 2012: 2:40 PM

1501C (Kansas City Convention Center)

Tana Feiner, Bachelors of Science in Business, Edgewood College, Wisconsin , Wisconsin Tobacco Prevention and Control Program, Wisconsin Department of Health Services, Madison, WI

Steve Elliott, BA , Health First Wisconsin, Madison, WI

Spencer Straub, Bachelors of Science in Communications with an Emphasis in Public Relations, University of Wisconsin-La Crosse , Wisconsin Tobacco Prevention and Control Program, Wisconsin Department of Health Services, Madison, WI

Lynn Hrabik, MPH, RD, CD , Tobacco Control Resource Center, Wisconsin Tobacco Prevention and Control Program, Pulaski, WI

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Recognize the importance of building partner consensus when making the decision to switch your policy focus.
Demonstrate an understanding of multiple Other Tobacco Product (OTP) policy options.
List the components of an effective OTP education campaign.

Cross Cutting Program Area(s): Youth and Tobacco Control Policies

Audience: Tobacco Prevention and Control staff considering state and local Other Tobacco Product (OTP) policy initiatives.

Key Points: The presentation will take participants through the planning process Wisconsin used to determine its OTP policy goals, including partner recruitment and conducting an inventory and analysis of potential policy options. The session will include information on various OTP policies, and detail why Wisconsin selected its primary focus area. An overview of Wisconsin’s current OTP efforts will also be detailed.

Educational Experience: Wisconsin Tobacco Prevention and Control Program staff and state and local partners will provide strategies for collaborating with multiple partners to determine a policy focus. This process includes analyzing factors such as public support, message reception, political feasibility, and available resources. Attendees will also gain a better understanding of the OTP policy landscape and how to engage all levels of their tobacco prevention and control movement on the issue, including youth.

Benefits: Transitioning from a successful policy takes time and effort. This presentation will provide helpful tips to states ready to take on a new policy initiative, including selecting a policy focus and crafting an effective action plan.