Colorado Fights Test-marketing of Camel Dissolvables

Audience:

State and local health department staff and advocates interested in youth access, policy change, or tobacco industry regulation.

Key Points:

Colorado is a test-market for R.J. Reynold’s new dissolvable tobacco products. The industry is touting these products as “harm reduction.” Tobacco control advocates used the test-market as an opportunity to re-engage and re-energize advocates, coalitions, and the broader community to combat efforts to entice young people to use tobacco, and convinced the state Board of Health to pass a resolution requesting that the products be removed from the market. 

Educational Experience:

Colorado’s experience will serve as a case study on how to combat emerging tobacco products that appeal to youth. The presenter will share lessons learned and tips for success in engaging the media and decision-makers.

Benefits:

The tobacco industry continues to create new products to retain current tobacco users and to attract new ones, and the tobacco control community needs to stay vigilant. This session will demonstrate Colorado’s success in refocusing public attention and outrage on the continued attempts to attract new tobacco users, especially youth, and share strategies that other states can use.