![[ Visit Client Website ]](images/banner.gif)
Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Understand the tactical and strategic reasons for the NYS TCP focus on specific point-of-sale policies.
- Explain how to launch a statewide communications effort to build demand and support for policies that will reduce the tobacco industry influence at the point-of-sale.
- Describe the complementary roles of a State Tobacco Control Program and a Policy Center in launching and supporting a statewide effort to advance policies to reduce the tobacco industry influence at the point-of-sale.
Key Points: Panelists will describe the rationale for the specific POS policies that NYS is pursuing and how we are working to advance those policies. Display restrictions address a gap in the FDA’s tobacco control act. Instituting POS product display restrictions will undermine the influence of tobacco product marketing in our communities. A real world model on how to implement a POS display restriction campaign will be described.
Educational Experience: Audience members will hear a presentation and interact with colleagues from a State that is a leader in working to advance POS policies.
Benefits: The New York State Tobacco Control Program has developed and implemented a focused, multi-level approach to build demand and support for policies that will reduce tobacco industry influences at the point of sale (POS). In this presentation we will describe the rationale for the specific POS policies we are pursuing – restrictions on the display of tobacco products and limitations of the number, type, and location of tobacco retail outlets – and why we believe those polices have the most promise to advance tobacco control in NYS. We will describe the NYS TCP’s community-level communication efforts to build public demand for POS policies, as well as efforts to help both local and state-level decision makers see POS policy change as a priority. Additionally, we will describe the role of the Center for Public Health and Tobacco Policy in developing technical reports and model ordinances and providing training and technical assistance to communities to advance the point-of-sale initiative.