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Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Describe the process of and action steps towards three policy solutions to counteract tobacco product sales and marketing at the point of sale: public opinion surveys, store audits, and policy compliance checks.
Tobacco control advocates at all experience levels with local and state policy change to counteract tobacco product sales and marketing at the point of sale.
Key Points:
Tobacco companies spend more of their advertising and promotional dollars at the point of sale (POS) than anywhere else ($8.6 billion in 2008 according to the Federal Trade Commission). The Family Smoking Prevention and Tobacco Control Act lifted federal preemption and gave new authority to states and local communities to regulate the sale and marketing of tobacco products. As a result, solving the POS problem has become a core strategy for tobacco control. CounterTobacco.org is a complete resource for POS efforts. We will present tools relevant to program staff at all stages of POS involvement: surveys to measure public support of POS policies (novice), store audits using a structured form (e.g. Operation Storefront) (intermediate), and policy compliance checks (e.g. minimum price, FDA) (advanced). CounterTobacco.org was launched in September, 2011. It has captured nearly 10,000 pageviews and has a growing following on Facebook and Twitter.
Educational Experience:
As a large group, we will walk participants through the site, indicating the process of downloading, sharing and using web-based tools. Every participant will have detailed handouts about each policy solution. The presentation will be targeted towards helping participants find data on their home states (e.g. minimum price look-up).
Benefits:
Participants at all experience levels will become familiar with three processes of policy change to counteract tobacco product sales and marketing at the point of sale.