Leveraging Tobacco Control and Chronic Disease: A Five Year Evaluation

Johnson, Michael

Thursday, August 16, 2012

Exhibit Hall (Kansas City Convention Center)

Dr. Michael Johnson, Ph.D. , CPHRE, Battelle's Centers for Public Health Research and Evaluaiton (CPHRE), Reno, NV

Dr. Howard Fishbein, DrPH , CPHRE, Battelle's Centers for Public Health Research and Evaluation, Columbia, MD

Learning Objectives

At the conclusion of this presentation attendees will be able to:

-Attendees will be able to summarize how tobacco control evaluation efforts can be combined with chronic disease evaluation activities - Attendees will be able to list five ways to implement cost-effective evaluations targeting low SES populations - Attendees will be able to describe three ways tobacco control and chronic disease evaluation data/results can be used to influence policies

Cross Cutting Program Area(s): Increasing Diversity/Eliminating Disparities and Tobacco Control Movement – Skills Building

Audience: The groups that will benefit from this presentation would include state tobacco control evaluation and program directors, epidemiologists, and individuals that work directly with disparate populations.

Key Points: Without jeopardizing the strength of the tobacco control efforts in Arkansas, the state has funded a comprehensive evaluation of its tobacco control activities and added to that evaluation of its chronic disease efforts targeted to low SES and disparate populations. Battelle’s CPHRE was the independent evaluator for the state for the past 5 years.

Battelle implemented statewide component-specific evaluation plans and an integrated evaluation plan. The state’s heart disease and stroke; diabetes; lifestages; comprehensive cancer; and tobacco control programs were all part of the integration activities that were evaluated. Evaluation of each of these programs included an assessment of the reach and impact on disparate populations (low SES, ethnic/minority, blue collar).

Program-specific performance indicators with selected results for the 5 programs will be presented.

Educational Experience: The audience will learn the key points of this project through verbal interaction with the authors at the poster session and through distribution of the five year evaluation report.

Benefits: It will be demonstrated how the strength of an evaluation design and the commitment of tobacco and other chronic disease program staff and resources can result in a unique confluence of applying evidence-based research and program implementation to make a measureable difference in the improvement of health among disparate populations in Arkansas.

310 Leveraging Tobacco Control and Chronic Disease: A Five Year Evaluation