115-TCM Communicating the Promise of Your Program or Policy

Wednesday, August 15, 2012: 3:00 PM-4:15 PM
3501C (Kansas City Convention Center)
3:00 PM
How to Communicate Your Program's Value through a Story
Rene Lavinghouze, MA, Centers for Disease Control and Prevention, Office on Smoking and Health; Pat Rieker, PhD, Boston University, Harvard Medical; Kimberly Snyder, MPH, ICF International
3:30 PM
Social Media throughout the Phases of a Policy Campaign
Erin Reynoso, BA, American Lung Association in California ; Vanessa Marvin, BS, American Lung Association in California