Wednesday, August 15, 2012: 3:00 PM
3501D (Kansas City Convention Center)
Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Distinguish the difference between education and lobbying
- Explain how to manage external perceptions of lobbying vs education
- Elaborate on the extent to which you can perform each within the role of your job
Audience: Health educators, public health professionals, smokefree coalition members
Key Points: Smokefree policy campaigns require intense and aggressive education and advocacy activities. This session will help advocates understand the role of public health in public policy campaigns, manage external perceptions of lobbying vs. education, and identify where to go for help.
Educational Experience:
Basic advocacy or public policy experience.
Benefits: Participants will be able to 1) articulate the role of public health collaborators in smokefree policy campaigns, 2) differentiate between advocacy and lobbying activities, 3) identify opposition tactics, and 4) identify resources for technical assistance.