Going Beyond the FDA Ban on Flavored Cigarettes

Dachille, Kathleen

Wednesday, August 15, 2012: 3:00 PM

3501F (Kansas City Convention Center)

Prof. Kathleen Dachille, J.D. , Legal Resource Center for Tobacco Regulation, Litigation and Advocacy, University of Maryland School of Law, Baltimore, MD

Tonya Gorham, MSW , Project TRUST, Los Angeles County Department of Public Health, Tobacco Control and Prevention Program, Los Angeles, CA

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Describe marketing data and trends for little cigars and snus and its implications for policy efforts.
Describe policy strategies for regulating the sale and marketing of flavored tobacco products.
Identify lessons from a real world experience with regulating flavored tobacco products.

Cross Cutting Program Area(s): Tobacco Control Policies and Tobacco Industry

Audience:

State, local health departments, CBOs, youth organizations, others interested in strategies to regulate sale of non-cigarette flavored tobacco products.

Key Points:

On September 22, 2009, the FDA under authority granted by the Family Smoking Prevention and Tobacco Control Act, prohibited the manufacturing, marketing and sale of cigarettes containing “characterizing flavors,” such as vanilla, chocolate, cherry, and coffee. Despite this restriction, many other flavored tobacco products remain on the market (cigars, smokeless, hookah, little cigars, and dissolvables e.g., strips and orbs), and lavored components (e.g., blunt wraps). Federal law does not regulate flavored non-cigarette tobacco products, it does not prevent state and local governments from regulating the sale of these products (or their component parts). This session will discuss how the tobacco industry is capturing customers through its marketing of little cigars and snus, the legal authority for states and local jurisdictions to regulate the sale of these products, and one jurisdiction’s experience with regulating these products.

Educational Experience:

Participants will hear about the growth in little cigar and snus marketing, its impact, the regulatory approaches for controlling flavored tobacco product growth which is fueling the increase in OTP sales, and a case study from a community that sought to control the sale of flavored tobacco products.

Benefits:

Participants will improve their knowledge and skills related to strategies to regulate the sale and marketing of flavored tobacco products.

Understand the policy implications of little cigar and snus marketing on youth, young adult, and African American tobacco use.