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Wednesday, August 15, 2012: 3:30 PM
2215A (Kansas City Convention Center)
Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Outline best practices, strategies and tips to improve engagement with stakeholders using a number of popular social and digital media platforms
- Describe social media engagement success stories in tobacco control and lessons learn in the development of these successful projects
- Identify low-cost ways to use social media to expand the reach of messages by improving participation, interaction and management and key people in the field of digital media communications and tobacco control to serve as resources.
Audience:
The audience for this session is for people who have some experience in tobacco control and some experience in social and digital communications.
Key Points:
- In this session, communication experts will discuss how social media engagement can improve health communication efforts in the field while reducing communication-related costs.
- Speakers will highlight specific tobacco-related success stories to illustrate how others have worked to engage constituents in the tobacco-control and public health sphere.
- Speakers will also highlight best practices for reaching engagement in popular social media, and specific ways to advance engagement to impact tobacco-related behavior changes.
Educational Experience:
- The session will drill down into specific examples of how new media/social marketing channels can be used to support tobacco control efforts.
- Address building followers, engagement strategy, time and other resources necessary to engage audiences appropriately and effectively
- Focus on health communications, counter-marketing grassroots organizing applications
Benefits:
- The session will illustrate specific tools that state/local and nonprofit groups can employ at a low cost that can encourage engagement.