Trends in Novel Non-Cigarette Tobacco Products

Wednesday, August 15, 2012: 1:00 PM
3501 CD (Kansas City Convention Center)
Dr. M. Jane Lewis, DrPH , Health Education and Behavioral Science, University of Medicine and Dentistry of New Jersey School of Public Health, New Brunswick, NJ
Dr. Rachel Grana, PhD , Center for Tobacco Control Research and Education, University of California San Francisco, San Francisco, CA
Dr. Erin Sutfin, PhD , Department of Social Sciences & Health Policy , Wake Forest School of Medicine, Winston-Salem, NC

Learning Objectives

At the conclusion of this presentation attendees will be able to:

  1. Explain the challenges of monitoring use of other tobacco products (OTPs)
  2. Describe the three major categories of OTPs and their known health effects
  3. Describe how these products are marketed to tobacco users

Cross Cutting Program Area(s): Tobacco Industry

Audience: Individuals at all levels of tobacco control

Key Points: In recent years, non-cigarette tobaccco products have been gaining increased attention and use in the U.S., especially among youth and young adults. Novel products are also being increasingly marketed to new users. As policies restricting cigarette smoking in public spaces have grown, tobacco manufacturers have also promoted alternative products for use where you cannot smoke. Tracking the use of non-cigarette tobacco products is challenging because there is such a diversity of products on the market, their use may be limited to specific subgroups, and new products continue to be introduced.

Educational Experience:

Speakers will provide an overview of the major categories of non-cigarette tobacco products including product characteristics, use, and health effects. To complement this, preliminary data on the attitudes and perceptions of smokeless tobacco use in smokers not motivated to quit will be presented. 

Benefits: In addition to health effects, current policy and regulatory environment which may influence its use will be discussed. Additionally, the session will describe how these products are marketed to tobacco users.