Tobacco-Free Ordinance in a Southeastern City: Field & Evaluation Lessons Learned

In 2010, a model tobacco ordinance was passed in the Southeastern city of Savannah, GA--Georgia's fourth largest city and one of its primary travel destinations.  This policy has been in effect since January 1, 2011. 

Audience: This presentation is intended for state tobacco programs, policy advocates, community partners, evaluators/researchers, and epidemiologists.

Key Points: This presentation will describe lessons learned from both the passage and implementation of this tobacco policy initiative. With regard to coalition engagement & leadership, the sociopolitical backdrop will be described and the lead coalition's lobbying, marketing and messaging approaches will be discussed--particularly its handling of strong opposition from the tobacco and restaurant industries. Health communication strategies will also be shared, with emphasis on the branded campaign that was launched to educate business owners and the general population. An enforcement strategy was also devised to monitor compliance and address violations. Process and outcome evaluation findings will be integrated.

Educational Experience: A mixed-methods, multi-informant evaluation design was developed early on in the process, and uniquely blends surveillance and evaluation activities. Preliminary findings will be discussed regarding the ordinance's impact on public opinion, health hazards, and the restaurant industry. Data presented will include findings from a random digit dial polling survey, a pre- and post- indoor air quality study, restaurant revenue figures, and qualitative research with business owners and customers. 

Benefits: Dissemination strategies and implications for other ordinance efforts in Georgia and the U.S. South will be woven throughout the panel discussion