Reaching Vietnamese Community: A TV-interview series “Healthy Living without Tobacco”

Nguyen, Anthony

Thursday, August 16, 2012

Exhibit Hall (Kansas City Convention Center)

Mr. Anthony Nguyen, Cornelius Hopper Trainee , Vietnamese Community Health Promotion Project, University of California, San Francisco (UCSF); UCSF Division of General Internal Medicine; UCSF Department of Psychiatry; UCSF Helen Diller Family Comprehensive Cancer Center; and Southeast Asian Community., San Francisco, CA

Janice Tsoh, PhD , Psychiatry, University of California, San Francisco, San Francisco, CA

Ching Wong, BS , Division of General Internal Medicine, Department of Medicine, University of California San Francisco, San Francisco, CA

Nancy Burke, PhD , Department of Anthropology, History, and Social Medicine, University of California San Francisco, San Francisco, CA

Tung Nguyen, MD , Division of General Internal Medicine, Department of Medicine, University of California San Francisco, San Francisco, CA

Stephen J. McPhee, MD , Division of General Internal Medicine, Department of Medicine, University of California San Francisco, San Francisco, CA

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Recognize high smoking prevalence among Vietnamese American males. Describe needs in knowledge gaps and family involvement in tobacco control among Vietnamese Americans. Describe key elements employed in the production of a TV-interview series that aims to mobilize individual and families in the Vietnamese community to engaging in tobacco control.

Audience: Media specialists, researchers, community advocates who are interested in using media strategies to mobilize hard-to-reach communities for tobacco control.

Key Points: Smoking prevalence among Vietnamese American men remain high. Research suggested the importance of family involvement and addressing knowledge gaps in resources for quitting among Vietnamese Americans. Using media to engage families and community members in discussing tobacco-related iissues and to increase community openess to use cessation resources is a promising tobacco control effort. “Healthy Living without Tobacco” is a Vietnamese language, mini-series of three 30-minute TV interviews production being informed by research literature and findings from sequential, qualitative research dyadic and individual interviews with 18 Vietnamese current smokers, former smokers and their families. The TV interviews involve health experts discussing and explaining updated information on tobacco and health includiing second and third hand smoke exposures, and evidence-based resources such as quitline support and medications for quitting smoking. The interviews with smokers and family members involve sharing personal struggles and success stories in quitting tobacco and offering real-life examples that other Vietnamese can identify with. Dissemination plans include local ethnic media channels and Youtube with English subtitle.

Educational Experience: The presentation will describe the production of the TV-interview series with the use of qualtative research methods and community input. Discussion will focus on dissemination strategies and potential translation to other populations.

Benefits: Using cutlurally appropriate media being informed by research and community input can effectively deliver tobacco control messages to indiviudal and families of hard-to-reach communities.

303 Reaching Vietnamese Community: A TV-interview series “Healthy Living without Tobacco”