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Other tobacco product use among young adults attending bars

Friday, August 17, 2012: 8:30 AM
1501A (Kansas City Convention Center)
Dr. Pamela Ling, MD MPH , Medicine, University of California San Francisco, San Francisco, CA
Dr. Youn OK Lee, PhD , Center for Tobacco Control Research and Education, CVRI, University of California San Francisco, San Francisco, CA
Mr. Jeffrey Jordan, MA , Rescue Social Change Group, San Diego, CA

Learning Objectives

At the conclusion of this presentation attendees will be able to:

  1. Describe patterns of non-cigarette tobacco product (hookah, chewing tobacco, snus, black & mild, e-cigarettes) use among young adults attending bars and clubs

Cross Cutting Program Area(s): Communications and Media and Youth

Audience: Tobacco control practitioners, healthcare providers, policymakers, regulators

Key Points:

  • Objective: Describe “other” tobacco product (OTP) use patterns among young adults attending bars and nightclubs  
  • Methods: Randomized time-location samples of young adults (age 18-29) attending bars in San Diego, CA (n=1276), Oklahoma City (n=1241) and Tulsa (n=1249) OK, surveyed between September 2010 and July 2011.  
  • Results: Current (past 30 day) cigarette smoking was reported by 49.7% of respondents and 46% of smokers reported using at least one OTP.  Current use rates were: hookah=17.7%, chewing tobacco=8.7%, snus=5.6%, black & mild cigarillos 14.6%, and electronic cigarette=7.1%.  Hookah use was similar in all sites; use of smokeless (snus and chewing tobacco) products was higher in Oklahoma sites than in San Diego.  Tulsa respondents more frequently reported use of e-cigarette (10.4%) and cigarillo (21.7%) than Oklahoma City (5.8% e-cigarette, 14.6% cigarillo) or San Diego (5.2% e-cigarette, 7.9% cigarillo).  Multiple OTP use was most common among current users of snus (89.3%) and e-cigarettes (75.3%), and less frequently reported among those using hookah (46%) and cigarillo (59.1%).  
  • Discussion: Young adults attending bars and clubs report frequent use of all tobacco products.  Preliminary experience developing messages to discourage OTP use in this population will be presented.

Educational Experience: New data presentation followed by examples of counter-marketing messages and discussion of participants experience with young adults who use OTP.

Benefits: Understanding frequent OTP use is relevant for health practitioners working with young adults and tobacco control professionals wishing to address increasing concerns about dual and poly-tobacco use.

See more of: Other Tobacco Products: Use Trends and Policy Challenges
See more of: Non-Cigarette Tobacco and Nicotine Products
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