Opposition to Smoke-free Laws and in Rural Communities

Audience: Tobacco Control Advocates and Researchers Key Points: This case study will explore tactics that the opposition to smoke-free laws use in rural communities and present effective strategies to counter them. In rural Kentucky, there has been no shortage of opposition to smoke-free laws, although advocates often underestimate the impact the opposition can have on their campaigns. Many rural residents have a strong tobacco heritage, are self-reliant, and believe strongly in individual rights. Opponents are often their neighbors and friends, creating a sense of apprehension to step forward and counter opposition arguments. Opponents to smoke-free laws have married traditional tobacco tactics with newer tactics. We will describe the following opposition tactics in rural communities: (a) the sudden emergence of front groups and e-cigarette advocacy groups and their use of social media and technology to organize supporters and coordinate efforts; (b) using legal avenues (open records requests and lawsuits) to intimidate rural health departments and elected officials; and (c) intimidation of smoke-free advocates (e.g., theft of their property) to detour their efforts. Countering messages and tactics used by the opposition is vital in successfully passing a comprehensive smoke-free law. Rural smoke-free coalitions have become more proactive in monitoring and countering potential opposition arguments through the development of educational materials, providing advocates with talking points, and using media advocacy to rebut opposition arguments. Educational Experience: Oral powerpoint presentation is preferred. Benefits: Providing information to help rural communities identify and counter opposition arguments to smoke-free laws.