Sweet Victory: Local Action Against Flavored Tobacco

Audience: Tobacco Prevention specialists working with youth and / or adult advocates, especially those focusing on engaging the community in local policy change. Key Points: The outrageous nature of the flavored tobacco issue has motivated communities throughout Florida to seek local action against these deceptively deadly products. More than 80 counties and municipalities have had success in pursuing local action against flavored tobacco. The widespread support for action against flavored products at the local level may be used as justification to support statewide action. The flavored tobacco issue has been used very effectively to energize and reengage the community in tobacco control. It has built stronger partnerships, united youth and adult advocates and created greater momentum for other community tobacco control efforts. Educational Experience: Through lecture, video and provided materials, participants will learn how to identify the best policy options for addressing the flavored tobacco issue in their community. Presenters will share successes and lessons learned in a multi-year campaign to change local policies regarding the sale and marketing of flavored tobacco products. Benefits: This session will provide participants with case studies of successful policy change efforts and tools for replicating these successful policy change strategies in their own community.