Media to Support your Quitline- Steady Stream

Audience: Tobacco control media and communications campaigns supporting a local or statewide Quitline or Quitline coordinators who regularly work with media campaign to manage call volume. Key Points: Effective messages and ad characteristics that have proven to generate calls to the Helpline and strategies to reach the broadest audience or specific audiences will include: * Ads meant to remind smokers ready to quit that there is free help and to call now * Ads meant to motivate quit attempts or to encourage to keep trying * Ads targeting health care providers to have them talk to their patients about quitting and referring to the Quitline. Educational Experience: An overview of analysis of Quitline call history and effect of media and other referral sources. Benefits: Attendees will learn about the different media approaches to drive sustained call volume to the Quitline and to reach the intended target.