20 Saving Faces – Southern West Virginia's Spit Tobacco Initiative

Wednesday, August 15, 2012
Exhibit Hall (Kansas City Convention Center)
Mr. Donald Reed, M.A , Community Connections, Inc., Southern Coalfields (WV) Tobacco Prevention Coalition Network, Princeton, WV
Ms. Kathy Danberry, M.S. , WV Division of Tobacco Prevention, Charleston, WV
Ms. Kathy Bailey, B.A , Community Connections, Inc., Southern Coalfields (WV) Tobacco Prevention Coalition Network, Princeton, WV

Learning Objectives

At the conclusion of this presentation attendees will be able to:

  1. Highlight tobacco-related disparities facing rural America and rural West Virginia
  2. Present promising approaches to tobacco cessation interventions in rural areas
  3. Discuss tobacco control strategies and share lessons learned from tobacco control projects implemented by Southern Coalfields Tobacco Prevention Network in rural Counties of West Virginia.

Cross Cutting Program Area(s): Increasing Diversity/Eliminating Disparities and Non-Cigarette Tobacco and Nicotine Products

Audience: Health Educators in rural, low SES populations.

Key Points:

  • Tobacco use is a critical public health issue in rural America
  • Unique challenges and opportunities in rural areas for effective tobacco control
  • Importance of place-based, culturally-tailored approaches to address tobacco-related disparities in rural areas

Educational Experience:

  • Identify and adapt to specific rural factors or conditions of a community
  • Foster broad-based collaboration to engage multiple stakeholders
  • Enact and enforce comprehensive smoke-free policies
  • Implement public awareness campaigns targeting smokeless tobacco
  • Create alternative ways to provide affordable, accessible tobacco treatment and counseling to reach the populations that are most vulnerable to the impact of tobacco use

Benefits:

  • Highlight tobacco-related disparities facing rural America
  • Present promising approaches to tobacco control interventions in rural areas
  • Discuss tobacco control strategies and share lessons learned from tobacco control projects implemented by Southern Coalfields Tobacco Prevention Network in rural Counties of West Virginia.