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Learning Objectives
At the conclusion of this presentation attendees will be able to:
- A. Participants will be able to describe one method of engaging the community in tobacco control education through personal storytelling and portraiture. B. Participants will be able to describe one example of combining messages that both encourage quitting smoking or chewing while respecting Native American ceremonial use of tobacco in a single marketing campaign. C. Participants will be able to list the steps and tools needed to develop a community specific visual essay for the purpose of tobacco control education and marketing. D. Participants will be able to describe methods of expanding upon a community specific tobacco control visual essay to create a larger marketing campaign.
Key Points: Project Filter ™, in collaboration with three Native American Tribes in Idaho, developed a culturally relevant photo-essay project that incorporates photographs and stories from individuals to describe both tobacco addiction and ceremonial use of tobacco from the perspective of Tribal elders, council members and youth. Quotes and photographs from the interviews were exhibited in a tipi at community or other events. The project included culturally education to youth and was expanded into a poster/print campaign and signage at powwows and rodeos. It was also viewed in schools. The campaign included referral to Idaho QuitLine or QuitNet.
Educational Experience: The audience will learn through lecture, powerpoint and other visual ads. handouts outlining project steps and budget will be available.
Benefits: Community and personal experience is powerful. By involving community members to share their stories in novel ways, you can create community spokespersons, support community pride and culture, and address health concerns and public health. This is especially powerful in communities that are challenging to reach and reluctant to access tobacco cessation resources.