Lessons Learned from Evansville and Indianapolis Smoke-free Air Campaigns

Audience: Local tobacco control programs working to implement and strengthen smoke-free air ordinances, defend reversal of ordinances, and focus initiatives on smoke-free casinos.

Key Points: The political landscapes of Evansville and Indianapolis, IN have provided meaningful lessons in implementing smoke-free air policies.  Both communities have had success in developing diverse and influential coalitions, which have been maintained through proactive projects and efforts to recognize coalition members’ contributions. Strong coalitions that can be relied on to help mobilize grassroots and grasstops during a smoke-free air campaign are essential to success.  A well-developed coalition with members who can be called upon for different issues is key to overcoming obstacles such as a city council colluded with personal interest in the issue or special interest groups (i.e. casinos or restaurant/bar associations). A diverse coalition is also important in the creation and promotion of effective ad campaigns, personalized strategies of media advocacy, and one-on-one work with elected officials.

Educational Experience: A PowerPoint lecture, panel discussion, community specific media samples, networking and creative brainstorming will be used to educate participants.  The audience will be able to apply lessons learned to their own work in tobacco control laws.

Benefits: Evansville and Indianapolis have used several techniques to overcome challenging odds, including the battle of casinos, working with local policy makers whose personal interests lead them to oppose smoke-free air ordinances, and dealing with opposition groups.  By sharing these experiences, providing strategies to overcome struggles and giving real life examples we can educate participants on what steps are needed to have a successful campaign.