ViralMentalism 101

Thursday, August 16, 2012

Exhibit Hall (Kansas City Convention Center)

Mr. Geno Church, BA, University of South Carolina , Brains on Fire, Greenville, SC

Learning Objectives

At the conclusion of this presentation attendees will be able to:

Have a clear understanding of how South Carolina has built a sustainable youth movement who's mission is to empower teens with the self-confidence and knowledge to become the influencers of their generation, spreading the tobacco-free message, peer to peer, much like a virus is spread.

Cross Cutting Program Area(s): Communications and Media and Youth

ViralMentalism^¨101

AUDIENCE:

This session is ideal for anyone involved in youth initiatives as we will share the following :

KEY POINTS:

á Why we opted to buck the trend of big mass market media spends and create a sustainable youth movement in South Carolina

á How we did it.

á The lessons we've learned.

á What the results have been.

EDUCATIONAL EXPERIENCE:

Attendees will leave with an understanding of what a youth movement is and what to consider/expect should they want to sponsor one.

BENEFITS:

It will be fun.

382 ViralMentalism 101