LA Quits Then to Now: Peers, Providers, and Pioneers

Saucedo, Catherine

Wednesday, August 15, 2012

Exhibit Hall (Kansas City Convention Center)

Catherine Saucedo, BA , Medicine, University of California, San Francisco, Smoking Cessation Leadership Center, San Francisco, CA

Dr. Steven Schroeder, MD , Division of General Internal Medicine, University of California San Francisco, San Francisco, CA

Ms. Linda Aragon, MPH , Tobacco Control & Prevention Program, Los Angeles County Department of Public Health, Los Angeles, CA

Dior Hildebrand, RN, PHN , Tobacco Control & Prevention Program, Los Angeles County, Department of Public Health, Los Angeles, CA

Dr. Margaret Meriwether, PhD , Smoking Cessation Leadership Center, San Francisco, CA

Learning Objectives

At the conclusion of this presentation attendees will be able to:

At the end of this presentation, the attendees will have a clear understanding of the prevalence of smoking in Los Angeles County and what LA County has done to increase smoking cessation.
The attendee will know what the Pioneers for Smoking Cessation grantees are specifically doing to promote cessation and how to leverage their own community efforts.
The attendees will understand the basic model of the Pioneers for Smoking Cessation campaign and how to apply an incentive-based campaign in their own communities.

Cross Cutting Program Area(s): Increasing Diversity/Eliminating Disparities and Cessation

Audience: This workshop will present information suitable for a wide range of tobacco control advocates, behavioral health providers and anyone interested in learning more about ways to reduce smoking prevalence. Key Points: Over one million adults in Los Angeles County smoke. Smoking causes one in every seven deaths in LA County – nearly 9,000 lives lost each year. The LA County Department of Public Health’s Tobacco Control and Prevention Program – Project TRUST (Tobacco Reduction Using Effective Strategies and Teamwork) – aims to reduce smoking prevalence by implementing evidence-based policies that promote cessation and smoke-free environments. LA County has been an innovator in the field, starting with LA Quits! a grassroots approach that used a multi-prong strategy with a variety of community partners, including mental health peer tobacco counselors, pharmacies and faith-based organizations. In 2009 the LA Pioneers for Smoking Cessation continued the groundbreaking work of LA Quits! by engaging 75 additional community partners[G1]. Educational Experience: Attendees will learn about implementing evidence-based policies that decrease smoking prevalence among behavioral health populations by hearing from key leaders. Each leader will present a different perspective on strategy and implementation, including effective technical assistance. Benefits: Attendees will gain a clear understanding of these initiatives, including effective strategies for grantees, and identify ways to forge new partnerships within their own communities. In addition, the presenters will discuss the basic design of the campaign and best practices. [G1]Are there any preliminary/interim results that you can add here re: success to date/number of quitters, etc?

9 LA Quits Then to Now: Peers, Providers, and Pioneers