Low Budget Project for Behavioral Health Integration: You Can Too

Christiansen, Bruce

Wednesday, August 15, 2012

Exhibit Hall (Kansas City Convention Center)

Bruce Christiansen, PhD , Center for Tobacco Resaerch and Intervention - University of Wisconsin, Madison, WI

Randy Glysch, MPH , Wisconsin Tobacco Prevention and Control Program, Wisconsin Department of Health Services, Madison, WI

Dave Macmaster, C.S.A.C., P.T.T.S. , Wisconsin Nicotine Treatment Integration Project, Middleton, WI

Mr. Rob Adsit, MEd , University of Wisconsin School of Medicine and Public Health Center for Tobacco Research and Intervention (UW-CTRI), Madison, WI

Eric Heiligenstein, MD , University of Wisconsin Health Services, Madison, WI

Susan Gadacz, BS , Bureau of Prevention, Treatment, and Recovery, Divsion of Mental Health and Substance Abuse Services; Wisconsin Department of Health Services, Madison, WI

Learning Objectives

At the conclusion of this presentation attendees will be able to:

describe one low cost multiple year statewide effort to integrate the treatment of tobacco dependence into the mental health/substance abuse care system.
state at least three integration activites that can be applied to their settings.
articulate an overall integration strategy, including key partners and challenges, for their location.

Cross Cutting Program Area(s): Cessation

Audience: This presentation will benefit tobacco control and public health staff and advocates for addressing the tobacco disparity burdening those with mental illness and/or other substance abuse.

Key Points: The Wisconsin Nicotine Treatment Integration Project (WiNTiP) is notable for its low-budget, sustainability, and documented progress in integrating treating tobacco dependence within the state-wide mental health/substance abuse health care system. This presentation will share how sustainable integration progress in other states need not cost a lot. Specifically, WiNTiP’s foundational principles will be described as will its multi-year, linear but overlapping phases (information gathering, awareness building, training, incentives for change). Specific strategies that build stakeholder support, including consumer involvement, will be detailed. Lessons learned, such as reliance on projects and materials developed elsewhere, will be noted. Surprising survey results will be shared. Metric outcomes to date validates WiNTiP as a low cost, sustainable approach. A cadre of integration materials developed for WiNTiP will be displayed and full access provided. All these points serve the overall goal: providing an integration road map that can be tailored to other states.

Educational Experience: Audience members will learn the guiding principles and practical strategies during the 50 minute presentation. They will also see all the materials developed to support integration, including a low-cost media campaign. Tailoring WiNTiP lessons to specific state circumstances will be taken up during the 25 minute discussion portion.

Benefits: As a result of this presentation, audience members will know how to develop and execute a low-cost effective integration strategy for their state.

163 Low Budget Project for Behavioral Health Integration: You Can Too