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Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Identify the predictors of smoking disparities throughout St. Louis and Missouri. Recognize how evidence-based tobacco cessation programs can address disparities through targeted referral materials placed in areas with direct access to at-risk populations. Collaborate and use targeted referral materials in implementing tobacco control programs.
This presentation is relevant to Quitline administrators/tobacco control professionals, health education specialists, policy makers, health researchers, and dissemination/implementation scientists.
Key Points:
This research provides a case study of how government agencies can collaborate to disseminate a smoking cessation program to a high-need population.
We partnered the Missouri Department of Health and Senior Services and the Family Support Division (FSD), to disseminate an evidence-based program to those most at-risk to smoke. These agencies administer the Quitline and Food Stamps programs respectively. Based on formative research, we developed Quitline referral materials for display at state FSD offices. FSD managers (n=50) who oversee county-level offices and have direct access to recipients were encouraged to adopt these materials. After four weeks, we reached 100% participation and disseminated materials (n=218 displays) to every FSD office in Missouri (n=120).
Educational Experience:
Attendees will receive an overview of a research study recently conducted and be able to identify predictors of smoking disparities throughout Missouri. In 2009 we surveyed St. Louis Food Stamp recipients (n=685) and found a smoking prevalence of over 40%. Of these smokers, 80% reported they are considering quitting. However, only 33% were aware of the Quitline, and only 2% have ever called.
In addition, attendees will learn about the above-mentioned case study that can yield replicable results in disseminating their own referral materials.
Benefits:
Smoking referral materials will be made available to tobacco control specialists and other conference attendees. In addition, we are seeking partnership opportunities with government agencies and stakeholder organizations to disseminate the materials throughout the U.S.