Advocacy Tools to Reignite a Diverse Tobacco Control Movement

Audience: Individuals at all levels of tobacco control experience can build skills on the cultural adaptation and development of educational materials and advocacy tools to support reigniting the tobacco control movement's advocacy campaigns in diverse communities. 

Key Points: Funded by the California Department of Public Health, California Tobacco Control Program, TEAM Lab presents a workshop on the most innovative and effective promising educational materials/advocacy tools to reignite the tobacco control movement. Our goal is to build capacity to develop culturally tailored materials so they resonate with community populations. We build skills for the strategic selection, cultural adaptation and/or development and testing of innovative print and social media tobacco educational materials and advocacy tools. These tools support implementation of advocacy campaigns in diverse communities. We help community groups "culturally tailor" materials so they are "constituent involving" (Kreuter), reflect sociocultural characteristcs of populations, and use evidential strategies to increase audiences perceived susceptibitity, by tailoring the evidence about risk in the materials to the specific audiences. We highlight considerations for low literacy populations, secondhand smoke, multiunit housing, outdoor dining, and advocacy among African American, American Indian and Hispanic/Latino audiences. Cultural considerations and use of social media as advocacy tools to reach diverse audiences are also presented. 

Educational Experience: Audience will build skills on the  most up to date educational materials and advocacy tools 

Benefits: Audience will learn about the most recent and significant educational materials and advocacy tool kits to fuel the tobacco control movement in various vulnerable segments of the population.