Maximizing CPPW Funding, Reach and Tobacco-Related Outcomes in Georgia

Audience: Groups in tobacco control who will most likely benefit from the panel or workshop would include: Tobacco Cessation staff, Health Educators, Health Promotion staff as well as local health district or county health staff with roles in tobacco control. The background, roles and work setting of the intended audience in tobacco control may vary.

Key Points: Key points that will be made at the panel or workshop would include: Community engagement is an important factor to consider when developing and implementing comprehensive health communication media campaigns. Characteristics of community engagement may vary or be multi-faceted depending on the targeted population group. Analysis of baseline data and ongoing data is pertinent to identifying areas of improvement early. Aligning constructs from behavioral theories with health communication interventions can be beneficial during the planning phase and when funding is limited. The key points reinforce some of the major strategies and interventions applied during development and implementation phases of the Georgia Tobacco Cessation “Quitting Takes Practice” Health Communication Media Campaign. Constructs from behavioral theories including the Transtheoretical Model (TTM), Health Belief Model (HBM) and Aday-Andersen Behavioral Model of Service Utilization were adopted along with various data sources to measure population reach and impact.

Educational Experience: The intended audience will learn how to structure multiple interventions when promoting quitline services with limited funding to targeted population groups.

Benefits: Utilizing some of the strategies noted above can potentially lead to a sustained increase in tobacco cessation quitline program enrollment rates. Maximizing CPPW Funding, Reach and Tobacco-Related Outcomes in Georgia