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Learning Objectives
At the conclusion of this presentation attendees will be able to:
- Understand how store audit studies have been conducted and methodological considerations for future work.
Advocates, policy makers, and researchers interested in surveillance, evaluation, measurement, and regulation of tobacco marketing at the point of sale.
Key Points:
We systematically searched academic databases (n=11) to identify articles with keywords relating to tobacco product marketing in retail environments. Two authors independently coded each abstract (n=1,414) for inclusion, yielding 78 articles that assessed tobacco in the retail environment using a store audit approach. We examined major domains of audit efforts including the type of research questions, sampling, audit form training, how researchers approached stores, and measures of price/products/advertising. We describe the current state of the science of measurement relating to store audits. Few studies reported measurement reliability or examined emerging tobacco products. With examples from around the world, we identify innovations and recommend potential best practices for a next generation audit instrument tailored to area-level policies, needs, and interests.
Educational Experience:
To encourage two-way information exchange, participants will be asked to form small groups after key findings are presented. Small groups will share experiences on previous use of audit forms, lessons learned, desired characteristics, and the value of identified innovations. We will present recommendations based upon this systematic review for future research and practice.
Benefits:
Participants will leave with a detailed knowledge of the state of the science of retail tobacco audit instruments. New approaches and innovations from around the world will be discussed.