Tobacco's War on Culture

Audience:

A general presentation addressing each of the below components were developed for youth, professionals, and the community.

Key Points:

The Tobacco’s War on Culture presentations are an awareness tool addressing tobacco-related health disparity and the tobacco industry's targeting of ethnic/racial and minority communities.  Tobacco use is the leading cause of preventable death in the U.S., which significantly influences inequities in health, social justice, and socioeconomic status.  Interventions for ethnic/racial and minority populations are necessary to help achieve health equity among people.  Tobacco related health inequities are perpetuated by a lack of knowledge, action, and access to resources.  The disproportionate prevalence and incidence of tobacco use among ethnic/racial and minority communities have led to Interventions specific to Hispanic/Latino, Black/ African-American, Native Americans, Asians, and the LGBT populations. 

Educational Experience:

The Tobacco’s War on Culture presentations were developed to raise awareness, address tobacco related issues for each of the target groups, and to facilitate discussion on tobacco industry tactics and methods.  These include experiential marketing, the 5S’s (Sophistication, Slimness, Social Acceptability, Sexual Attractiveness, Status), cognitive susceptibility, media culture (social, internet, magazines, television, movies, and etc.), sponsored events, and more.  Furthermore, educating each ethnic group about the dangers of second and third-hand smoke, mentholated tobacco, chemicals in tobacco, and morbidity and mortality rates will help increase awareness.

Benefits:

Tailoring the Tobacco’s War on Culture presentations for each ethnic/racial and minority group may increase the efficacy of tobacco control prevention efforts and reduce health inequity.