273 Using Social Media to Connect as a Health Educator

Thursday, August 16, 2012
Exhibit Hall (Kansas City Convention Center)
Ms. Margie Arnett, MS , Office of the Dean, Loma Linda University School of Dentistry, Loma Linda, CA

Learning Objectives

At the conclusion of this presentation attendees will be able to:

  1. You will be able to describe why using social media is important to educators. You will be able to identify how to maximize your social media experience. You will learn to utilize applications to efficiently use social media. You will be able to produce oral health messages appropriate for posting. 1) Describe why using social media is important to higher education health educators. 2)Utilize applications to efficiently use social media. 3)Produce oral health messages for posting.

Audience: Appropriate for all

Key Points:

Social media is used for a variety of reasons.  The appeal is simple, and almost beckons users to stay within the network.   Over the last three years, social media has moved from an uncertain strategy, to a permanent fixture, on to a primary tool in marketing and communication. 

Social media is also beneficial in higher education and for public health advocates.  Research has suggested that dental students are generally receptive to being educated on tobacco prevention and treatment, yet only half report routinely implementing the protocol in practice.  In the 2006-07 population survey Tobacco Use Supplement, patients reported only 34.9% of U.S. dentists asked and advised them to quit tobacco.  Could social media help address this issue with new clinicians?  Additionally, social media provides real-time support and research has recently shown effectiveness in tobacco-dependence treatment.  Social media utilization helps encourage questions and conversations with health education students and their professors (dental, medical, nursing, pharmacy, public health, etc).

Educational Experience:

This  interactive presentation will explore popular social networking sites, their features and provide ideas for incorporating social networking into the classroom. Those with smart phones are encouraged to hashtag #NCOTH2012 while they learn.  


Generation X , Y and Millennials utilize social media sites as a way to communicate with each other and the world around them.  Participants will learn to use social media to engage these students.  Participants will learn to utilize different applications to efficiently and effectively use social media.